ENA really started thirty-two years ago. In a small apartment around a kitchen table. After a decade of hard work and late nights at the office, my parents were finally ready to buy a house.
I remember flipping through a binder of listings with my family. Everyone full of excitement. Pictures of big houses and big yards. Endless possibilities.
But my parents also felt something else. Anxiety. This was their largest financial decision, and yet the process felt opaque. More questions than answers. What's the right price? Are there really other buyers? Did we overpay? By how much? And years later, that same anxiety appeared on the other side. How much are we leaving on the table? Should we take this offer? What happens if it doesn't sell?
For years, I watched those closest to me relive these experiences over and over. Eventually, I realized this was not the exception. It was the norm. Something felt off. Life’s biggest moment should be filled with joy and excitement, not clouded by fear and doubt. Yet the process was too opaque. Too adversarial. Full of games. And in these moments that mattered most, families felt uncertain, exposed, and alone. That stayed with me.
Over two decades, I built a career on Wall Street investing in residential real estate. I watched countless companies try to reinvent the industry. Promises of faster. Cheaper. More efficient. But they all failed.
No one fixed that kitchen table moment. Because this was never just a technology problem. Everyone optimized for the wrong things. No one stopped to appreciate what sits behind every listing and every offer - a life’s work to get there.
And when you realize that, you understand the stakes are too high for shortcuts. Too important for games. People do not simply want faster or cheaper. They want better. With everything at stake, they want to feel safe.
That led me to a question. If we rebuilt the process from scratch today, what should it look like? Well, it should reward honesty instead of games. It should have structure to ensure clean execution. It should end with confidence instead of doubt. It should protect your life’s work, not put it at risk.
This is why I founded ENA.
Not to replace the human side of real estate. To restore trust in it.
Andrew Chang
Founder & CEO, ENA